QUICK FACT: An online store will boost sales in your retail store. A retail store can boost sales in your online store.
DRIVING TRAFFIC TO YOUR STORE
As a new online storeowner, chances are you don’t have a multimillion-dollar
annual advertising budget. Don’t be alarmed.
There are many low cost ways to promote your store offline.
Do you operate a retail store? Your FIRST STEP is to brand
your web address. Your web address should be on your front door,
on signage in your store, at your cash register, on flyers, and on
every bag your customers walk out with. This is inexpensive, yet
very powerful. A customer who spends $5 in your retail store may
become a lifelong customer of your online store.
DRIVE people to your online store. Your online store is much
cheaper to run than your retail store. Customers can buy from
your online store 24 hours a day while in their pajamas. DRIVE
people to purchase from your online store by offering discounts,
coupons, or overall lower pricing.
Put a flyer with your web address in every bag that
leaves your store. Your cashier should ask every customer,
"Do you have an email address?" Have the customer put their
email address on a sign-in sheet that you keep at the register.
Send monthly emails to your customers about new products or specials
to drive repeat business back to your retail store or better yet,
to your online store.
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