QUICK FACT: By the year 2003, merchants will be selling $1 Trillion worth of goods on the Internet. That’s a big pie. Are you ready for a slice?
RESEARCH
Identify your target markets for your products and services.
Define your ideal customer in writing along with your value
proposition of why your product and the customer are a perfect fit.
This will become your company’s mission statement.
Identify your competitors. LEARN their products and services.
You will be in competitive situations the day you open your online store.
Since "Bad mouthing" a competitor is unprofessional and often ineffective,
you will need solid explanations of why your products are better than your
competitor’s.
Learn from your competitors. Everyone makes mistakes.
Companies like Amazon.com know how to turn mistakes into valuable
learning experiences. Learn from your competitor’s triumphs and failures.
I’m sure at some point in your life you’ve said, “If I can do it all over
again, I would have done it THIS way.” Here’s your chance to things right
the first time.
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