QUICK FACT: Your store has more than 237 million potential customers.
DRIVING TRAFFIC TO YOUR STORE
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Stores thrive on traffic. Before you sell anything in your store you
will have to bring customers there. Large retail outlets spend millions
of marketing dollars every year to drive customers into their stores.
Smaller retail and specialty stores combine advertising with good
old-fashioned customer service and word of mouth referrals.
The first three rules of retail store real estate are location, location,
and location. A retail store can be successful in a good location with
good foot traffic without advertising. (Think Starbucks)
Technically, an online store is always in a great location since
there are 237 million users on the Internet today.
However, you will need to be diligent about driving them into your online store.
The first three rules of online store success are traffic,
traffic, and traffic. Promoting your online store is vital.
This will not be a one-time task. Rather, this will be your
primary function as an online storeowner.
If there is a single solution to driving traffic to your online store,
it’s called HARD WORK. A combination of hard work and diversity in
your methods to reach customers is sure to bring you success.
Just as with any business, the more you put in, the more you get out.
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