QUICK FACT: Online shoppers spent an average of $400 each during December 2000.
CONSTRUCTION
Sprechen ze HTML and Java? Now that you have researched and planned your business,
it’s time to build it. There are many ways to get your store on to the Internet.
There are custom web development firms, independent web developers, drag and drop
software, template-based solutions, and of course HTML For Dummies.
Web Development Firms.
These companies are staffed with the very best web creation professionals
to build and maintain your store. There are many web development firms
to choose from – often with certain specialties. While these consultants
deliver high quality work, they are very expensive. Often, business owners
like yourself will burn through thousands of dollars to create your store
and hundreds of dollars each month to maintain it.
Independent Web Developers
are individuals available on a per-job contract basis.
Their work is usually high quality and at a price more
affordable than a Web Development Firm. Be careful if
you choose to go with an independent contractor.
You could get yourself into a situation where your
entire business is dependent upon this single person.
Drag and drop software products
such as Dream Weaver and Microsoft FrontPage
are available for download and purchase.
For building simple websites, these types of
software are easy to learn to use.
Use of these types of products to build a full
blown eBusiness solution would be frustrating and disastrous.
HTML for Dummies. You are about to launch your own eBusiness. You are not a dummy.
Template-based solutions.
This is YOUR business. Relying on others to control your online
store can be expensive and risky. Your competition is able to
add products, remove products, create specials, and change
prices on the fly. So you will need to be able to do the same.
If you can operate a web browser (that’s the thing you are using to read this)
then you are qualified to be your own Webmaster. Template-based solutions
put the power of your business at YOUR fingertips.
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